03 / Campaign
The Larkin

The Larkin's lounge had a piano, a spiral staircase and almost no guests after nine. The hotel wanted the city back in the room.
We built a season around the piano: twelve Thursday evenings, each with one pianist and one cocktail. We photographed the room as it really is at night, with its own lamps and its own guests, and gave the website a single page that tells you who is playing this week.





On the third Thursday we had to open the second room.
