01 / Full brand launch
Hotel Aurelian

The Aurelian had kept everything: the chandeliers, the long carpets, the brass rails polished every morning. What it had lost was a reason for anyone under sixty to walk through the door.
We did not modernise the hotel. We gave it a voice that sounds like the building: slow, generous, a little theatrical. A serif drawn from the lettering above the original entrance, room cards printed on the paper of the old guest ledger, and a website that opens like the lobby doors.






They found the hotel we were afraid we had lost. Bookings from guests under forty tripled in the first season.
