01 / Full brand launch

Hotel Aurelian

Hotel Aurelian, Québec City, Canada
Place
Québec City, Canada
Year
2025
What we made
Identity, website, signage, room print

The Aurelian had kept everything: the chandeliers, the long carpets, the brass rails polished every morning. What it had lost was a reason for anyone under sixty to walk through the door.

We did not modernise the hotel. We gave it a voice that sounds like the building: slow, generous, a little theatrical. A serif drawn from the lettering above the original entrance, room cards printed on the paper of the old guest ledger, and a website that opens like the lobby doors.

They found the hotel we were afraid we had lost. Bookings from guests under forty tripled in the first season.

Hélène Morin, general manager